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What Does an Event Planner *ACTUALLY* Do?

  • rileyjordanevents
  • Dec 30, 2024
  • 5 min read

I recently had a conversation with a potential client who understood the general idea of what an event planner does but wanted to know more about the specifics. This got me thinking — many of you may be wondering exactly what an event planner does and how it can benefit you. So, I’ve put together this blog post to share some of the things you might not realize an event planner handles. Enjoy!


When you picture your perfect event — whether it’s a wedding, a milestone birthday, or a corporate gathering — you likely imagine the joy of the celebration, the laughter, and the unforgettable moments shared with loved ones. But behind every smooth event is someone quietly working to make sure every detail falls into place seamlessly. That someone is an event planner, and that’s where I come in.

I’m here not just to coordinate vendors or handle logistics — I’m here to bring your vision to life while relieving the stress and pressure that comes with planning. I’m here to save you time, money, and energy, so you can focus on the joy of the occasion rather than the logistics. When you work with me, you're not just another client. You’re a person with a dream, and I’m honored to help you create it using my experience and knowledge. Here is a deeper look at what I really do — and why you’ll want to partner with me for your next big event!

Riley Jordan Events. Photo by Fofia Studio Creation
Riley Jordan Events. Photo by Fofia Studio Creation

1. More Than Just Coordination – I’m Your Trusted Guide

When you’re planning an event, it’s easy to get overwhelmed by the number of decisions you have to make — which venue is best, which flowers are the most beautiful, what time the food should arrive. The truth is, I’m not just coordinating all of this; I’m guiding you through the journey, helping you make decisions that fit your budget, vision, and values.

Imagine not having to worry about a single detail. Imagine feeling completely at ease, knowing that all the behind-the-scenes work is being handled with care, precision, and love. That’s my promise to you. I’m here to take the stress out of the equation, so you can focus on the joy of the event itself.


2. Saving You Time, Money, and Energy – Because You Deserve It

Planning an event on your own can feel like a full-time job. There are endless emails to send, vendors to research and follow up with, budgets to track, and timelines to create. But when you hire me, I step in to handle all of that for you, saving you time, money, and energy in ways you might not even realize you need.

  • Time: I know how valuable your time is. Whether you’re balancing work, family, or simply life’s everyday demands, the last thing you need is to spend weeks on end tracking down vendors and worrying about timelines. I’ve already built trusted relationships with top-notch vendors, which means I can get things done faster — and I’ll always find time-saving solutions for you.

  • Money: You’ve worked hard for your budget, and I’m committed to stretching every dollar without sacrificing the quality of your event. My industry connections and negotiation skills mean I can help you secure deals you might not have access to on your own. I’ll also help you avoid unexpected expenses that can arise when you try to plan on your own. Many of my clients end up saving more money on their event than they spend on my services!

  • Energy: We all know how draining event planning can be. Between the emotional rollercoaster of decision-making and the physical exhaustion of organizing everything, it’s easy to get burned out. I’m here to take the pressure off, so you can feel excited and energized, not exhausted and overwhelmed. I handle the tough stuff so you can just enjoy the ride.


3. Crafting a Seamless, Stress-Free Experience – Every Step of the Way

I understand how important it is for an event to feel effortless, as though everything is falling into place naturally. But behind that seamless flow is meticulous planning and attention to detail. From the moment we begin working together, I ensure that every aspect of your event — big or small — is planned to perfection.

I’ll help you create a comprehensive timeline for the day, coordinate with vendors, and stay on top of every detail so that everything unfolds beautifully. I’m constantly in communication with every vendor to make sure they’re ready and on time. I pride myself on giving you the peace of mind to truly enjoy the day without worrying about a thing.


4. Emotional Investment – Because This Isn’t Just Business, It’s Personal

This isn’t just another job for me; I’m deeply invested in making sure your event is everything you’ve dreamed of and more. Whether it’s a wedding that marks the beginning of a lifetime of love, a milestone birthday that celebrates years of memories, or a corporate event that will bring your team closer together, I understand the emotional weight of these occasions.

Every detail I plan is done with heart and care. I listen to your hopes, your dreams, and your concerns. I work with you to create an event that reflects your personality, values, and vision. Your event is personal, and I treat it with the attention and love it deserves. It’s not just about what the day looks like — it’s about how it makes you feel, and I’m here to make sure that feeling is one of joy, peace, and satisfaction. You can rest assured that I will take care of your event as if it was one of my own.


5. Handling the Details You Don’t Think Of – I’ve Got You Covered

There are countless little things that go into planning a successful event, and they can be easy to overlook — like handling permits, securing insurance, managing seating charts, or tracking dietary preferences. But these small details can make all the difference between an event that goes off without a hitch and one that hits bumps along the way.

I’m here to take care of those hidden tasks you may not even realize you need to think about. I know how to navigate the complexities of event planning so you don’t have to. Whether it’s coordinating backup plans in case of bad weather or ensuring that every guest is taken care of, I’ve got every detail covered — from start to finish.


6. Making Memories That Last – Creating Experiences That Matter

Ultimately, what I do is create memories. I’m not just planning an event; I’m curating an experience that will be cherished for years to come. From the laughter shared during heartfelt toasts to the tears of joy during a wedding ceremony, I strive to create moments that will stay in your heart forever.

Your event should be more than just a gathering — it should be a moment of connection, love, and celebration. When you work with me, you’re ensuring that these precious moments are crafted with care, and that they unfold perfectly for you and your guests.


Why You Should Choose Me:

When you hire me as your event planner, you’re not just getting a coordinator — you’re getting a partner who genuinely cares about your event. I’m here to:

  • Save you time, money, and energy while making your event stress-free.

  • Help you bring your vision to life, with a personalized touch that reflects your style.

  • Take care of every detail, big and small, so you can be present and enjoy the moment.

  • Deliver a flawless experience that exceeds expectations, from start to finish.

I’m not just planning an event; I’m helping you create something truly special! Let me help you make it happen, with the peace of mind that everything is in good hands.


Submit a service request form today and let’s start planning!


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